Monday, April 14, 2008

The next 30 days

The next 30 days are set to be really busy and really exciting for Computer Troubleshooters, as you can probably tell from this email I just sent around the USA group:

Hi folks,

The next 30 days should be pretty exciting for CT. Between now and the middle of May, we will:

1) Be featured on BusinessWeek TV! (tentative April 26 or 27, check your local listings or their website for your local air time). This is pretty good national TV exposure for us.
2) Be featured on local TV news shows in Cleveland, Detroit, Philadelphia, and Austin
3) Be featured on the national radio program "This Week in America with Ric Bratton" (
4) Be interviewed locally on radio stations in Cleveland (WTAM), New Jersey (WNJC), Florida (WWBA), Pennsylvania (WXTU & WOGL), Texas (KLGO), and more.
5) Be in CostCo's customer magazine (in May, we think)
6) Be in Home Business Owners magazine (also in May we think)
7) Be ranked in Entrepreneur's Top Home-Based Franchises issue (and later on in their Top Low Cost Franchises issue)
8) Begin our 2nd print publicity campaign (working on topics now)
9) Enjoy an excellent CT mini-conference at the Philly-based Mid-Atlantic Conference (the only CT conference by franchisees for franchisees)
10) Finish collecting your annual reports (thanks to everyone who's submitted thus far) and begin releasing the results.
11) Supposedly launch a new direct mail portal site (there is some question about this now because of possible vendor issues)
12) Release a newly updated ENGAGE marketing manual
13) Release the first draft of the new RD manual (to RD's)
14) Launch the revised version of BEST Basic, and the first official version of HOST
15) Announce more sponsors and topics for the big conference in Cleveland, Sept 4-6 (already announced: Dell is a Gold sponsor, and Matt Makowicz is doing a 3-hour managed services sales workshop)

The publicity push detailed above is thanks to your elected National Marketing Council - they did a great job in reviewing and choosing a good PR company for us to work with. The next step for the NAF is reviewing and choosing the SEO company who will overhaul our national and local website templates -this has been slightly delayed because we have a possible partnership with a major national SEO franchise in the works which, if successful, will not only help us improve our websites but also give us an international network of extra salespeople promoting our services. Watch for announcements about that in hopefully the near future.

If you live in any of the cities where our radio interviews are taking place, and are able to record them, please send me a copy. Likewise with the TV interviews - these should be saved for future promotional use if we can get decent copies.

Next week I hope to see a lot of you in Philly at the mid-Atlantic conference!
As always, Fayola, Chris, myself, Audrey, and Glenn are always here to assist you if needed.


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